Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales

In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don’ts, self-tests, checklists, and other useful tools, t...

Bogle on Mutual Funds: New Perspectives for the Intelligent Investor

John C. Bogle, founder of the Vanguard Group of  Investment Companies, has built a $100 billion  mutual fund company on principles of candor, fairness,  and low cost. The most outspoken critic of the  mutual fund industry, Bogle speaks to the serious  mutual fund investor, both novice a...

The Bogleheads' Guide to Investing

The Bogleheads’ Guide to Investing is a slightly irreverent, straightforward guide to investing for everyone. The book offers sound, practical advice, no matter what your age or net worth. Bottomline, become a Boglehead and prosper! Originally just the chat-line ruminations of Bogleh...

How Good People Make Tough Choices: Resolving the Dilemmas of Ethical Living

Should you take a much-needed vacation or save money for your children's education? Should you protect the endangered owl or maintain jobs for loggers?

How do you handle questions such as these? We frequently face ethical dilemmas in our daily lives, and few have trouble with the "ri...

Becoming a Successful Manager : How to Make a Smooth Transition from Managing Yourself to Managing Others

Becoming a Successful Manager provides hands-on exercises and advice to help neophyte managers make the difficult transition from managing only themselves to managing others. It shows new managers how to create a positive, productive environment, one that motivates and brings out the be...

One Up On Wall Street : How To Use What You Already Know To Make Money In The Market

THE NATIONAL BESTSELLING BOOK THAT EVERY INVESTOR SHOULD OWN

Peter Lynch is America's number-one money manager. His mantra: Average investors can become experts in their own field and can pick winning stocks as effectively as Wall Street professionals by doing just a little research.

N...

How To Make Money In Stocks: A Winning System in Good Times or Bad, 3rd Edition

From the school of unemotional investing comes the classic How to Make Money in Stocks, by Wall Street analyst and publisher William O'Neil. Readers new to securities will find it an excellent primer, one that relies on time-honored indicators such as quarterly earnings, market capitalizat...

Standards of Practice Handbook, 9th Edition

The ninth edition of the Handbook contains the Code of Ethics and Standards of Professional Conduct, commentary and interpretation of the Code and Standards with examples illustrating application of the Standards in the day-to-day professional activities of members and candidates, and a self-admi...

Actionable Web Analytics: Using Data to Make Smart Business Decisions

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various ...

Make Money Teaching Online: How to Land Your First Academic Job, Build Credibility, and Earn a Six-Figure Salary

Did you know you could teach from home and earn a six-figure salary? Thousands of people make a great living teaching online courses from home, and the more classes they teach the more they earn! If you want into this exciting profession, this guide will show you how to get started, find great jo...

Kaplan GMAT 800, 2007-2008 Edition (Kaplan Gmat 800)

GMAT 800 offers high-achieving students the toughest practice questions, hardest concepts, and strongest strategies to help them prepare for the GMAT. The guide includes:

* Hundreds of the toughest practice questions with strategic explantions

* Tips for getting the questions right on ...

A Billion Bootstraps: Microcredit, Barefoot Banking, and The Business Solution for Ending Poverty

A bold manifesto by two business leaders, A Billion Bootstraps shows why microcredit is the world's most powerful poverty-fighting movement-and an unbeatable investment for your charitable donations.

A Billion Bootstraps unearths the roots of the microcredit revolution, r...

Marketing Metrics: 50+ Metrics Every Executive Should Master
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The Essays of Warren Buffett : Lessons for Corporate America

Buffett, the Bard of Omaha, is a genuine American folk hero, if folk heroes are allowed to build fortunes worth upward of $15 billion. He's great at homespun metaphor, but behind those catchy phrases is a reservoir of financial acumen that's generally considered the best of his generation. For ex...

Ogilvy on Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.

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