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As the former Chief People Officer at PepsiCo, and now a management professor at the Columbia University School of Business, Feiner shares his solutions from his years of handling unexpected crises, mediating between warring corporate factions, and taking care of all the people problems that pop ...

Revised and updated techniques to achieve top performance in product management

The Product Manager's Handbook takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while exa...

With the many recent advances in technology, it seems, there has followed a diminution of quality. Electronic books have several advantages over their print counterparts, for instance. But for the time being, they're hard to use and unattractive to boot. Computers, which are supposed to make our ...

In his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school -- instead, he le...

In the tradition of Alfred Sloan's MY YEARS WITH GENERAL MOTORS and Thomas J. Watson, Jr.'s, FATHER, SON, AND CO., this is the story of America's most innovative developer and luxury retailing pioneer Malcolm Gladwell has called him one of the unrecognized giants of modern retailing, but he is...

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller with more than 10 million copies sold. Stephen Covey, an internationally respected leadership authority, realiz...

How To Do Your Best on Law School Exams shows you, step-by-step, how to practice and excel at the two core law-exam tasks: spotting issues and resolving them with succinct lawyerly arguments. This popular and widely recommended Book emerged from teaching countless courses and grading t...

Stikky Stock Charts teaches the reader how to discern the best times to get in and out of investments, read a chart in seconds, forecast the most likely next move for a stock, and understand how market professionals work. Illustrations are featured on every page in addition to two separate learni...

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable res...

Let's face it: the French have gotten a bad rap. Mention that you're considering a trip to France and everyone will warn you about rude waiters, supercilious shopkeepers, and snooty concierges who won't give you the time of day--and worse, pretend not to understand your high-school French. No...

Every real estate agent knows that making serious money doesn't happen over night. But Make Millions Selling Real Estate details how agents can completely and forever change how they work, leap-frogging over more experienced agents to become true superstars -- shaving years off of the "pay...

The best-selling Fundamentals of Corporate Finance (FCF) is written with one strongly held principle– that corporate finance should be developed and taught in terms of a few integrated, powerful ideas. As such, there are three basic themes that are the central focus of the book: 1) An emp...

Engaging students in active learning is a predominant theme in today's classrooms. To promote active learning, teachers across the disciplines and in all kinds of colleges are incorporating collaborative learning into their teaching. Collaborative Learning Techniques is a scholarly and wel...